BranchIQ Insights

Location intelligence, explained.

Practical guidance on location scoring, competition, traffic, catchments, confidence, and turning location signals into better decisions.

Location Score Explained

How BranchIQ combines traffic, competition, accessibility, and demand into a single score.

What high competitor counts mean for retail vs destination concepts in dense urban cores.

When visitor patterns are available and how to treat them as informational, not as the score itself.

Key factors that influence catchment quality across central and outer London markets.

A practical workflow: pick a pin, review the brief, compare alternatives, then act.

How confidence levels are calculated and what to do when a factor has limited data.